Data Dog
Logo Redesign & Process
For this project I was tasked with the hypothetical redesign of the logo for Data Dog - a monitoring & security company
My goal was centered around what cyber security companies are expected to be; safe, reliable, and strong. While keeping this in mind, I also set out to keep true to their mascot, which is of course a dog!
While the primary mark is the most versatile and simple, I also created two secondary marks. I did this in the event that the ‘client’ was attached to having the figure of the dog in their logo. I made the new mark feature a breed more well known for their exceptional guarding instincts, the doberman, to convey a sense of reliability and determination that users expect when choosing cyber security.
Data Dog original logo:
Primary Logo:
